This has to be one of the most useful signposts in all of Rome, communicating two things every tourist needs to know: How to get to the airport and how to get to the gelato.
Actually, Giolitti doesn’t really need a sign. within a hundred yards of the place you’ll notice that most of the people you pass are holding cones or little cups piled with ice cream. Just keep going to where they are coming from, and you’ll find it.
Giolitti is a big, bright, boisterous, old fashioned space, a far cry from the pristine modernity of San Crispino in Rome and Grom of northern Italy (and Paris and New York). A visit to here on a warm weekend afternoon may require a little preparation, mental and physical: There will be hordes of people, locals and tourists, crushing into the shop and spilling out of it, and you will have to stand firmly in line, first to pay and then again for your reward. You will have to force your way out of the place, all the while balancing some very precious cargo.
Yes, the gelato was good, but going to Giolitti is an experience, and sometimes that’s half the fun.
I think Charity would agree.
Giolitti Via Uffici del Vicario 40, Rome, +39 (06) 6991243